Cyclomedia, a leader in geospatial data, offers innovative products like 'Street Smart.' With 'Street Smart,' customers can easily explore detailed street views, aiding informed decisions in spatial planning and management. Despite this advanced solution, Cyclomedia faced challenges in data integration and customer management.
The Cyclomedia team used manual Excel files for data transfer between systems, leading to errors like duplicate records and inconsistencies. There was also a need for reliable and faster integration of all customer-related data with other systems within Cyclomedia, starting with HubSpot CRM.
Wilco from PossibilIT aptly said, "What you want is a central hub that picks up events in other systems and translates them into changes in surrounding systems."
With this in mind, our Solution Architect Wilco defined a future-proof architecture. An additional benefit of this architecture is that development can be carried out in small steps, allowing Cyclomedia to determine which step should be automated first.
Thanks to the expertise of PossibilIT, we tackled these challenges and had a smooth and controlled transition to the new way of working.
"A testament to PossibilIT's solutions in transforming the way we work." - Dianne from Cyclomedia
In Cyclomedia's AMT tool, users sometimes enter email addresses as usernames. HubSpot, however, strictly requires valid email addresses for correct processing. A solution was needed for this discrepancy. PossibilIT's systematic approach provided a robust solution that:
This enables Cyclomedia to confidently send data from their AMT to HubSpot, knowing the data will be correctly processed and stored.
The collaboration between Cyclomedia and PossibilIT illustrates technological advancement. By intelligently integrating systems, Cyclomedia can operate more efficiently, flexibly, and with an eye on future growth.