Hearst Magazines en National Magazine Company kiezen ad|DEPOT voor hun advertenties
woensdag, 24 maart 2010 13:53

Onze business partner 5 fifteen Ltd. zal Hearst Magazines en National Magazine Company voor print en online advertenties, database administration en billing services voorzien van ad|DEPOT software als geïntegreerde oplossing. Er zullen 650 gebruikers met ad|DEPOT gaan werken. 

“With our broad range of titles, both in print and online, we need a system and a company that can provide us with the flexibility to support all of our current and future advertising requirements,” zegt John P. Loughlin, executive vice president, General Manager, Hearst Magazines. “ad DEPOT meets our requirements for serving our fashion, home and lifestyle communities throughout the advertising lifecycle. We were impressed with 5 fifteen's personal, professional service and commitment to deliver.”

“ad DEPOT will provide NatMag with an integrated approach to contact and lead management, proposal and order processing, across multiple media,” zegt Simon Horne, General Manager, National Magazine Company. “It will also replace disparate legacy systems and provide anytime and anywhere access for sales staff to customer data, helping us to respond to our advertisers more efficiently. We look forward to working with 5 fifteen over the coming months to implement ad DEPOT and are pleased to be doing this in a collaborative effort with our colleagues at Hearst Magazines.”

Hearst Magazines is uitgever van tijdschriften, kranten, digitale media, business media en televisie. Daarnaast is Hearst Magazines met 25 websites actief voor onder andere de merken Cosmopolitan, Esquire en Marie Claire.

National Magazine Company geeft 21 consumenten titels uit in de U.K. waaronder Best Coast, Cosmopolitan, Cosmopolitan Bride, Real People. Via NatMag Rodale is de organisatie uitgever van bladen, zoals Men's Health, Triathlete's World en Runner's World.